• ZeroWater resins are used at various levels to remove particles and organisms which may be toxic or may affect the taste of water. The filtration system is effective against organic chemicals, inorganic and radiological.
• A counter is included with each system allows consumers to measure total dissolved solids in the water. This allows them to determine when a filter change is necessary to compare the effectiveness of different brands of filters.
• According to Zero Technologies, ZeroWater filter removes dissolved solids and chemical contaminants in a purity of zero parts per million.
• The U.S. market in the filtration of water is 1.7 million dollars annually, and filtered water market is $ 6.3 million. Zero Technologies CEO Charles Orr said he hoped that the new filter will allow the company to “capture a significant portion”of these markets.
• The company plans to use funds from the sale of ZeroWater to develop new products, including filtration pitchers for consumers and entry-level systems under the sink filter for high-end buyers.
• Quote:. “The markets for bottled or filtered water is growing at a very healthy, and we believe that ZeroWater will be able to achieve an important position in these markets, our entire system – which includes filters and a convenient dispenser – will appeal to consumers in markets who appreciate and understand the importance of drinking clean water