Interest in clothes and style is not new. In China, emperors have always been depicted as robed in beautifully detailed garments. Joseph in the Bible was shown favoritism when his father gave him a colorful coat. Frills, wigs and buckles were the style for a long time among Europe’s elite. Thankfully, the styles have changed. People, however, are just as interested in style as ever. Fashionable Clothing Brands in USA have changed the way the world looks at fashion.
America’s history has been one of ruggedness and survival. Early immigrants had to work hard to survive, and could not be concerned with the social workings of the stylish set back in Europe. Eventually, they were able to establish towns and schools, but the rugged life continued to influence American style.
In 1873, one of America’s first brands, Levi Strauss & Co., put its name on the first blue jeans, the quintessential mark of American style. Remarkably, this current, worldwide fashion statement was created for working men; men who needed tough material and rivets at stress points in their work clothes.
Another current trend setter in America also began as a “fill a need” kind of venture. In the 1880′s, flannel shirts sold out of a hand cart to Pennsylvania coal miners, and sewn by the founder’s wife, became the foundation of Van Heusen. Now represented by such brands as Gant, Geoffrey Beene and Izod, Van Heusen is a premier supplier of high end business suits and business casual wear.
In 1936, Eddie Bauer patented the first goose down insulated jacket, and was providing the U. S. Army Air Corps with goose down products only six years later. The puffy, warm outerwear became a point of style.
Casual style has had its effect on the rest of the world. In societies in which form was more important than function regarding fashion, function and comfort have become the forerunners. America is a country in which a person who earns their millions by hard work is more respected than someone who is simply born to it, giving the rough and rugged look its honored place. Even the brands that have come along more recently rise to the top on casual wear. Jeans and T-shirts fill the malls.
Just as the survival mode has changed, style that originated for working men has evolved. A common sight on runways worldwide is jeans and T-shirts. They are even dressed up with button-up shirts or sport coats.
Calvin Klein and Liz Claiborne are two famous American designers. Liz Claiborne’s inspiration was the American working woman’s need for affordable, stylish work clothes. Tommy Hilfiger, Aeropostale, The Gap, Abercrombie & Fitch, American Eagle Outfitters, Pacific Sunwear and Zumiez and many more are symbolic of that casual American style. Trendy and comfortable clothes will be produced by the fashionable clothing brands in the USA as long as there are people wanting to wear them.
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