The Juicy Couture company history began during 1994 when two designers Pamela Skaist and Gela Nash, began a clothing line named Travis Jeans. The business realized success, focusing on motherhood jeans that were fashionable and comfy.
In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a more line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both sensual & fashionable, but comfy too.
The clothing line was started by the Juicy Duo out of their home in Pacoima, California. They wanted to get more exposure for their line so the they decided on giving their finished designs to Hollywood stars like Madonna, J Lo and Cameron Diaz. It was not long before one of them discovered the girls’ talent; Madonna was spotted wearing a low riding draw string pants and a curve hugging zip up hoody with the embroidered word “Madge” on it. Madonna’s appearance caused almost instant success for the line. Shortly after, Hollywood was suddenly full of stars sporting Juicy Couture. The outfit that Madonna was wearing was the Juicy Couture most famous outfit the Tracksuit. The embroidered Madge is not really seen on Juicy Couture clothing anymore. The bottoms to the suits all have the signature juicy written across the backside.
With the desire to extend the Juicy Couture line to the east coast, the Juicy girls held an east coast debut party to launch a new line. The affair was a hit; soon after Juicy Couture established a successful store in New York.
During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.
In 2002, Juicy Couture extended their brand of clothing to Men Children, and even dogs. Doggy products included dog beds, carriers, toys, leashes, collars and clothing.
Pamela and Gela sold Travis Jeans to Liz Claiborne during 2003 for the substantial amount of $53 million as well as a portion of the yet to come proceeds. To this day Pamela and Gela continue as presidents of the establishment and continue to have influence on the fashion ideas.
Through the support of Liz Claiborne, during 2004, the fashion line developed into a world famous line. Juicy Couture expanded their woman’s products presenting lines of jewelry, handbags, swim wear, shoes, cologne and perfume. Currently the fashion line remains to present the most trendy and comfy clothing in the business.
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